Privacy Notice


Hilding Anders Sweden AB (“we”) are committed to protecting your privacy and your personal data. This privacy notice describes how we process and use the personal data that we receive from you when you visit and use this website and how you can contact us if you have additional questions regarding our processing of your personal data.


2.1 We collect and process your name, address, telephone number, email, and IP address that you submit in order to keep you informed about Carpe Diem Beds.
2.2 We also collect and process your name, address, telephone number, email, and IP address as well as contact and delivery details as well as financial information concerning your online product payments when you submit it (a) as part of your account details and/or (b) in connection with your requests for, or purchase of, products on our website.
2.3 In addition to the abovementioned use and purposes, we may also use your personal data to administrate and improve this website, for our internal records, for statistical analysis and to complete your product orders and/or to contact you regarding sales and as a part of our customer relation procedures.
2.4 Some information that we ask you to provide is mandatory and purpose is to ensure our functionalities work while navigating the site and adding products to the cart. The consequence of not providing this information is that the site can not function. This information is not personal and only related to on-site behaviour.


3.1 The processing of your personal data for the purpose 2.1-2.2 above is based on Hilding Anders Sweden AB’s legitimate interest as a company in improving the website’s functionality, information and advertisements to visits and in analysing statistics.
3.2 The processing of your personal data for purposes 2.2 in section 2 above is also based on the fact that the processing it necessary for us to be able to fulfil an agreement with you should you choose to purchase any products or services on our website.


4.1 We have implemented appropriate technical and organisational measures to protect your personal data against loss, unlawful access, etc. The number of persons with access to your personal data is limited and only individuals associated with Hilding Anders Sweden AB that need to process your personal data will have access to your personal data.
4.2 We will share your personal data with companies within the Hilding Anders Group to be able to complete orders and optimise the online experience. We will also share your personal data with suppliers and partners that carry out services on our behalf such as BigCommerce our webstore platform provider, Voyado AB for email correspondence and E2X for system integration with inventory and production and Adyen for completing payments.


We store the personal data as long as it is necessary to fulfil the purpose for which the personal data has been collected. This means that we delete your personal data when such data is no longer necessary to process a request, an order or to administrate your account or our client relationship. Statistics which have been anonymised may be saved thereafter.


6.1 Hilding Anders Sweden AB, reg. no. 556289-7941, address Kommendörsgatan 3A, 281 35, Hässleholm, Sverige is the controller of the processing of your personal data. This means that we are responsible for your personal data being processed correctly and in accordance with applicable laws. Peter Sturm is the Data Protection Officer and can be contacted at
6.2 You are entitled to know what personal data we are processing regarding you, and you can request a copy of such data. You are entitled to have incorrect personal data regarding you corrected, and in some cases you may request that we delete your personal data (if, for example, the personal data is no longer necessary in order to fulfil an agreement with you). If you have given your consent to processing of your personal data for an explicit purpose you may always withdraw your consent. If you want to withdraw your consent, you may contact us through the contact information provided in Section 6.3. You also have the right to object to certain processing of your personal data, and request that the processing of your personal data be limited. Please note that limitation or deletion of your personal data may result in us not being able to fulfil our obligations under an agreement with you. You are also entitled to extract your personal data in a machine-readable format and to transfer the personal data to another controller.
6.3 If you have questions regarding how we process personal data concerning you or wish to exercise your rights in accordance with Section 6.2, you are most welcome to contact us at mail.
6.4 If you have any objections to or complaints about the way we process your personal data, you have the right to lodge a complaint with the relevant data protection supervisory authority.


If any changes are made concerning the processing of your personal data, we will inform you by publishing an updated version of this privacy notice on


8.1 For more information regarding the use of cookies on this website please contact us at
8.2 How can you turn off the use of cookies?
If you do not wish to accept cookies you can change your web browser’s settings to automatically deny the storage of cookies or to inform you when a website wants to store cookies on your computer. Previously stored cookies can also be deleted through the web browser (for more on this see below under Section 8.3). Please note that certain areas and functions on this website require cookies and may not function if cookies are deleted or declined.
8.3 How can you delete cookies that are already saved?
If you are using a PC and an updated browser and wish to remove the cookies that are already on your equipment, you can press CTRL, SHIFT and DELETE simultaneously. You can find the support pages for the most commonly used browsers here:
• Internet Explorer
• Mozilla Firefox
• Google Chrome
• Safari
• Flash cookies


Websites can make use of widgets for social media which allows users access to content from Hilding Anders Sweden AB’s website on different social media platforms (e.g. Facebook, YouTube, Twitter and LinkedIn). To better understand how and what information is collected via social media and what cookies are used by such third party, we refer to the current privacy policy for each of the social platforms respectively.